fashion means design, manufacturing, distribution, marketing, retailing, advertising, and promotion of all types of apparel (men, women, children) from the most rarefied and expensive haute couture and designer items, to ordinary everyday clothing. ​The always growing Chinese middle and upper classes show great interest in foreign products. 

Their desires are constantly evolving. Understanding what Chinese consumers want and how to tailor your product is, here more than anywhere else, of the utmost importance.
Consumers are becoming more sophisticated and international in their outlook and experience, as the number of people going abroad on holiday is growing every year.
We also notice young consumers embrace new fashion brands, particularly in tier 1 and 2 cities. They are going beyond luxury brands and want to stand out from the crowd, finding and wearing non-mainstream brands, often found online.
The main challenge for international brands is arranging a proper distribution strategy, considering e-commerce, which should not be overlooked or underestimated by anyone looking at the market, as growth has been explosive.