Their desires are constantly evolving. Understanding what Chinese consumers want and how to tailor your product is, here more than anywhere else, of the utmost importance.
Consumers are becoming more sophisticated and international in their outlook and experience, as the number of people going abroad on holiday is growing every year.
We also notice young consumers embrace new fashion brands, particularly in tier 1 and 2 cities. They are going beyond luxury brands and want to stand out from the crowd, finding and wearing non-mainstream brands, often found online.
The main challenge for international brands is arranging a proper distribution strategy, considering e-commerce, which should not be overlooked or underestimated by anyone looking at the market, as growth has been explosive.
ENMARK (Shanghai) Co. Ltd. / 恩唛（上海）有限公司
121-123 Jiangsu Road, 200050 Shanghai, China / 121-123 江苏路, 200050 上海, 中国
Phone / 电话: (+86) 18221243979
Fax / 传真: (+86) 021-62529926
Email / 电子邮箱: email@example.com
Copyright © ENMARK Co. Ltd.
ALL RIGHTS RESERVED.